If you want your message to truly resonate with a particular audience, translations and localisation services are crucial but not always enough. It is important to consider other cultural markers, such as:
- the way your information is presented
- the information density of your message
- the use of certain colours and numbers
All these elements, and more, influence how your message is perceived. Drawing on the research into Cultural Dimensions by Geert Hofstede, Attached advises you on how your message and presentation can be adapted to reach your audience as effectively as possible.