What do you learn in the e-book?
In Localization – The key to global marketing success, you’ll learn about:
- The importance of (local) language in marketing
- How and when to implement localization
- The differences between translation, transcreation and localization
- How to prepare for localization (step-by-step plan)
- What to do and what not to do in localization
What do you gain?
- Good insight into the situations where you can use translation, transcreation, localization or a combination of the three
- A clear overview of the points to consider when localizing
- A thorough preparation for developing (together with a professional translation agency) a localization strategy