Solutions Cultural marketing consultancy
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Cultural marketing consultancy

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In our world full of diversity, effective communication is essential. So, when you want to reach a global audience in an appealing way, you need more than simply translating texts. For your message to really come across clearly and effectively, knowledge of the language, region and culture is crucial. This is where our cultural marketing consultancy has often proved invaluable. We’re happy to provide you with more information.

What is cultural marketing consultancy?

Our cultural marketing consultants help you carefully navigate your brand message across cultures. Languages and cultures each have their own nuances that should be considered to convey your core message clearly and naturally. This means not only thinking about what you say, but also about how you say it and how that will resonate within the cultural setting of your new market.

Cultural marketing consultancy

How we work at Attached

At Attached, we go several steps beyond text translation. A few examples:

  • We review visuals and provide direction for possible modifications. This could be about the gender or ethnicity of those represented or a gesture that’s made but isn’t appropriate for every culture.
  • We review the colours used. Some colours have a different meaning in other cultures and could mean that it’s better not to use them.
  • We assess the way the information is presented. In fact, some cultures use a lot of images and little text, and others use the opposite.

With our cultural marketing consultancy, we’ll give you feedback on every element, whether it’s for documents, online copy or videos. Attached is ready to help you!

Contact us

Is the time right for you to take the next step? Or do you really want to get your international marketing right? Then let Attached help your brand captivate the world. Contact us today and find out how we can take your communication to the next level.

The Hofstede Theory

To address this complex task of cultural marketing, we use the Hofstede theory, among others. This proven theory helps identify which factors in communication are successful and which are not. Its use ensures that your message is not only understood, but also accepted and embraced.

Attached is more than just a translation agency or cultural marketing consultancy. We are a bridge between you and your new audience, a guide in the world of intercultural communication. Our job is to make sure that your brand not only “translates” into every market you enter, but also “feels at home” there. The result is that your international marketing will have a truly global effect.

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