Language consultancy
Develop a customized localization strategy.
Language consultancy for global marketing
If you’re looking to kick-start your global marketing strategy but aren’t quite sure where to start, Attached’s language consultants can guide you through every step of the process.
Our language consultancy service covers everything from language-related questions, like tone of voice and style, to the best technological tools and local markets’ cultural preferences.
Tailored solutions for your target market
To effectively cater to your target market, you need a language intelligence provider who understands their needs. Our language consultants answer questions about language usage, appropriate modes of address and image-related considerations. With over 20 years of experience, we’ve helped brands create effective and successful localization strategies.
Advantages of language consultancy
Crafting a well-thought-out marketing strategy can be challenging, especially in a fast-paced world with multiple locales. Attached’s language consultancy ensures your communications are effective, properly localized and consistent across all markets.
Our tailor-made plans, supported by market research and insights, help you build a global strategy, lay the groundwork for future projects and leverage existing resources. We make your business future-proof, setting the foundation for ongoing success.
Comprehensive services to meet your needs
Attached gives you access to a full suite of services to address all your language and technology requirements. We can identify, plan and deliver results, acting as your one-stop shop. From language consulting to localization and technology integration, we have you covered. Partner with us to make your business thrive in the global market.
Why choose Attached
- Tailored solutions perfectly aligned with your specific needs and goals.
- A comprehensive service package to support your international growth and communication from A to Z.
- A dedicated team always ready to assist you, combining AI-powered tools with human expertise.
Questions & Answers
What is the difference between translation and localization?
The terms translation and localization are often used interchangeably. While the terms and processes indeed share similarities, understanding what sets them apart can do a lot to help you really reach your target audience.
Translation is the process of changing an original (source) language version of content into a different (target) language by substituting words in one language for those of another – in context.
Localization is a more specialized process of adapting your content and applications for regional – or local – consumption. It goes beyond translation by modifying the source language and other copy and design elements to appeal to local customers’ cultural preferences in their own target language.
Want to read more? Then check out this blog.
Is translation technology the same as Google Translate?
There are many different types of translation technology: machine translation (such as Google Translate), CAT (computer-assisted translation) tools, automated quality assurance tools, etc. So NO, translation technology is not the same as Google Translate.
With some types of technology, no human intervention takes place to do the work, whereas other tools merely assist human translators to do their work more efficiently and consistently.
Who will be working on my texts?
Great people! Our native professional translators, the majority of whom also work and live in the country of their native language.
By working with in-country linguists, we can follow the developments of the local language from the inside and ensure the use of current day wordings in our translations. Thanks to our advanced translation management system, we can easily connect with all our translators and copywriters across the globe and keep each other updated on the jobs we are working on.
It goes without saying that all new linguists who work for us are carefully screened and tested before they become part of the team.