The world is large and diverse. In order for your brand to stand out, you need to have consistent communication that your target audience can build on – both nationally and internationally. However, the more you grow, the harder it becomes to maintain this consistency, especially when you’re active in several countries.
So how do you ensure consistency across languages and cultures? The answer is to create a style guide. Attached can help you create your own style guide. Wondering what this means? Read on for more.