We are looking back with great pleasure on all the nice meetups, presentations and activities at #loyaltyandawards in Dubai.

Loyalty and awards Dubai
Loyalty and awards Dubai
Loyalty and awards Dubai
Loyalty and awards Dubai
Loyalty and awards Dubai
Loyalty and awards Dubai
Loyalty and awards Dubai
Loyalty and awards Dubai
Loyalty and awards Dubai
Loyalty and awards Dubai
Loyalty and awards Dubai
Loyalty and awards Dubai
Loyalty and awards Dubai
Loyalty and awards DubaiLoyalty and awards DubaiLoyalty and awards DubaiLoyalty and awards DubaiLoyalty and awards DubaiLoyalty and awards DubaiLoyalty and awards DubaiLoyalty and awards DubaiLoyalty and awards DubaiLoyalty and awards DubaiLoyalty and awards DubaiLoyalty and awards DubaiLoyalty and awards Dubai

A few take-aways that inspired us:

  • Dr Nejib Ben Khedher, #Emirates: our industry’s recovery comes in part from an increased level of personalized engagement with our customers.
  • Dr Nejib Ben Khedher, #Emirates: to scale up, work with others; don’t do it all yourself.
  • Mehdi Hemici, #Accor: client feedback clearly shows the importance of “show me you know me” – every day, while on the move and in destination.
  • Lays Laraya, #Kitopi: loyalty is emotional, not transactional.
  • Lisa Rott, #Deutsche Bahn: we got “back from hell” by 1) quickly adapting our communication to our members by focusing on the current and most important topics, and 2) always believing in our long-term strategy.
  • Ben Lipsey, #AirFranceKLM: don’t go too far to harmonize your experience; instead, find the right balance between universality and cultural diversity.
  • Rob MacLean, #Points: the loyalty landscape will change and grow drastically over the next 5 years since the mandate determined by our members has shifted.
  • Radhika Arapally, #SustainabilityStories: leverage loyalty for environmental responsibility – loyalty and sustainability are both goals for longevity.

Congratulations also to the winners of our Quiz during our workshop on Local Language Sells: Connecting with Your International Customers:
Folker Heim, Sayed Mohammed Aqdas and Ben Lipsey.

With a big Thank You to GlobalFlight for organizing this amazing live get-together again. We are already looking forward to next year’s event!