Plain Language Services
Clearer, More Effective Communication
What is Plain Language?
Unclear content costs you in lost customers, support tickets, compliance failures, and wasted time. In a 2022 report, brand strategy company Siegel+Gale confirmed that businesses waste $98 billion a year because of complexity in their messages. At Attached, we help businesses turn complex communication into content their audiences can actually find, understand, and act on – in any language.
Plain Language means writing and designing content in such a way that your audience can easily find, understand, and use the information they need. It’s not about simplifying; it’s about removing friction between your message and your reader. We help organizations align their communication with the international ISO 24495 Plain Language standard. Adhering to B1-level language, we ensure your content is not only clear but also accessible, inclusive, and globally effective across languages and markets.
Plain Language is not about simplifying content to the point of oversimplification or “dumbing things down”. Instead, it’s about communicating clearly and purposefully – with language, structure, and design that meet the needs of the intended audience.
Crucially, Plain Language also involves organizing content logically, using clear headings, designing for readability, and focusing on what the audience needs to do or understand.
Use Plain Language to build trust – especially in complex or high-stakes environments like healthcare, government, or digital services.
How Attached helps you
- relevant information
- findable information
- understandable information
- usable information
What we deliver:
- Plain Language rewrites for websites, apps, and digital products
To identify your readers’ needs, language skills, and cultural context, we use surveys, analytics, and client insights. - Structural redesign – headings, layout, navigation
We make your content easy to scan and navigate with clear headings, visuals, and layouts. - Policy and compliance document simplification
We rewrite copy to B1-language. We do this by eliminating jargon or any biases, and by using precise, respectful wording tailored to your audiences. - Ongoing content governance and editorial standards
We continuously monitor performance, gather feedback, and help you keep your content effective over time.
Who benefits from Plain Language?
- Governments & NGOs – When people can’t understand a form, a policy, or a benefit notice, they call, make mistakes, and disengage. Plain Language reduces that friction by cutting support demand, improving compliance, and rebuilding public trust in institutions.
- Businesses & enterprises – Contracts that confuse, product information that overwhelms, and customer service copy that fails to answer the question erode trust, increase churn, and drive up support costs. Plain Language provides clearer terms, faster onboarding, and fewer escalations, resulting in competitive advantage.
- HR & Internal Communications – Unclear policies, dense employee handbooks, and ambiguous internal updates don’t just waste time, they create misalignment, lower morale, and increase turnover. When people understand what’s expected of them, they perform better and stay longer.
- Financial Services & Insurance – Policies, disclosures, and product documentation that people genuinely cannot understand are not just a reputational risk, but increasingly, a regulatory one. Plain Language helps you meet compliance requirements while building the kind of transparency that retains customers long-term.
- Healthcare – Unclear patient information can not only frustrate, but cause harm. When people misread dosage instructions, miss eligibility criteria, or can’t navigate consent forms, the consequences are clinical as well as financial. Plain Language in healthcare means patients act correctly, faster, and with greater confidence in their care.
- Technical & digital industries – Whether it’s onboarding flows, help documentation, or error messaging, unclear UX copy is a conversion killer. Users who don’t understand what to do next don’t ask – they leave. Plain Language at every touchpoint reduces drop-off, decreases support tickets, and improves product adoption.
Wherever clarity matters, Attached’s Plain Language services help you to truly connect with your content users.
Ready to strengthen your communication with Plain Language?
With Attached, you gain a partner that not only applies ISO-certified Plain Language guidelines, but also helps integrate them into your entire communication strategy – across languages, platforms, and cultures.
👉 Book a consultation today and discover how our Plain Language solutions make your content clearer, more inclusive, and globally effective.
FAQs on Plain Language
What is Plain Language?
Plain Language is a writing approach that makes information easy to find, understand, and use. It follows standards such as ISO 24495 and focuses on clarity, structure, and accessibility.
Why is Plain Language important?
Plain Language reduces misunderstandings, improves user trust, and helps audiences act faster and more accurately — which leads to fewer errors, lower support costs, and better engagement across all channels.
Is Plain Language the same as simplifying content?
No. It keeps your full message intact but communicates it more clearly and effectively. Plain Language removes barriers without “dumbing down” your content.
Which industries benefit most from Plain Language?
Any organisation where communication drives action (or where miscommunication drives cost) benefits from Plain Language. Generally, the impact is most significant in:
- Government & public sector
- Healthcare
- Education
- Financial services & insurance
- HR & internal communications
- Digital & SAAS products
How do you apply Plain Language in multilingual content?
We combine ISO 24495 guidelines with our translation and localization expertise to ensure clarity, tone, and structure remain consistent across languages and cultures.
Do you redesign structure and layout as well?
Yes. Plain Language includes both wording and design. We improve layout, headings, navigation, and readability to help users scan and act quickly.
Can you help us rewrite large volumes of content?
Yes. We assist with complete rewrites, phased content transformation, or targeted high-impact improvements — depending on your goals and timelines.