Plain Language Services
Your key to clear communication
What is Plain Language?
Plain Language means writing and designing content so your audience can easily find, understand, and use the information they need. At Attached, we help organizations align their communication with the international ISO 24495 Plain Language standard – ensuring your content is not only clear but also accessible, inclusive, and globally effective.
Plain Language is not about simplifying content to the point of oversimplification or “dumbing things down.” Instead, it’s about communicating clearly and purposefully – with language, structure, and design that meet the needs of the intended audience. For example, instead of saying “Applicants must submit documentation prior to the cessation of the application window,” Plain Language would rephrase it as: “Send your documents before the application deadline.” The message stays the same, but the reader gets the point faster – with less effort and less risk of confusion.
Crucially, Plain Language also involves organizing content logically, using clear headings, designing for readability, and focusing on what the audience needs to do or understand. It makes information more usable, reduces misunderstandings, and builds trust – especially in complex or high-stakes environments like healthcare, government, or digital services.
How Attached helps you
This combination leads to clearer communication across markets, deeper audience connection, higher conversion rates, and greater commercial success.
What we do:
- Audience-first communication
To identify your readers’ needs, language skills, and cultural context, we use surveys, analytics, and client insights. - Smart structure & design
We make your content easy to scan and navigate with clear headings, visuals, and layouts. - Clear, inclusive language – get rid of jargon or biases
We eliminate jargon or any biases, and use precise, respectful wording tailored to your audiences. - Continuous evaluation
We continuously monitor performance, gather feedback, and help you keep your content effective over time.
Who benefits from Plain Language?
- Governments & NGOs – accessible policies and citizen communication
- Businesses & enterprises – transparent contracts, clear service and product information, effective customer service
- Internal communication in organizations – clearer policies, HR documents, and team updates that reduce misunderstandings, save time, lower support costs, and improve employee engagement and productivity
- Healthcare & education – easy-to-grasp patient information, guidelines, and learning materials
- Technical & digital industries – fail-proof manuals and online experiences
Wherever clarity matters, Attached’s Plain Language services help you to truly connect with your content users.
Ready to strengthen your communication with Plain Language?
With Attached, you gain a partner that not only applies ISO-certified Plain Language guidelines, but also helps integrate them into your entire communication strategy – across languages, platforms, and cultures.
👉 Book a consultation today and discover how our Plain Language solutions make your content clearer, more inclusive, and globally effective.
FAQs on Plain Language
What is Plain Language?
Plain Language is a writing approach that makes information easy to find, understand, and use. It follows standards such as ISO 24495 and focuses on clarity, structure, and accessibility.
Why is Plain Language important?
It reduces misunderstandings, improves user trust, and helps audiences act faster and more accurately — which leads to fewer errors, lower support costs, and better engagement across all channels.
Is Plain Language the same as simplifying content?
No. It keeps your full message intact but communicates it more clearly and effectively. Plain Language removes barriers without “dumbing down” your content.
Which industries benefit most from Plain Language?
Government, healthcare, education, digital services, HR, finance, and any organization that relies on clear instructions, customer communication, or compliance-sensitive content.
How do you apply Plain Language in multilingual content?
We combine ISO 24495 guidelines with our translation and localization expertise to ensure clarity, tone, and structure remain consistent across languages and cultures.
Do you redesign structure and layout as well?
Yes. Plain Language includes both wording and design. We improve layout, headings, navigation, and readability to help users scan and act quickly.
Can you help us rewrite large volumes of content?
Yes. We assist with complete rewrites, phased content transformation, or targeted high-impact improvements — depending on your goals and timelines.