Website audits
Unlock global opportunities.
Going international without auditing your website first is one of the most expensive mistakes global brands make. Translated pages with the wrong tone, code that cannot handle localized content, hreflang errors, missing markets, and broken cultural cues all add up to lost revenue you never see on a dashboard. CSA Research found that 76% of online shoppers prefer to buy products in their native language, and 40% will not buy from websites in other languages at all, yet most international websites are nowhere near ready for that reality.
Do you want to ramp up your international business or already have an international website? It can sometimes be difficult to know where to start or if your communication is internationally compliant. An audit of your website will give you the data, structure, and recommendations you need to grow internationally with confidence.
Website audits are thorough assessments of your website to understand how it’s performing and can be optimized. At Attached, we focus on 2 different types of audits: Content Audits and Tech Audits. Together, they cover what your audiences read and what makes that content technically possible to deliver across markets.
Did you know we also offer SEO audits? Click here to read more about our SEO services.
International Content Audits
With an international content audit, one of our specialists will analyze your current content to answer:
- Which languages should be included and which should be prioritized in your multilingual marketing and communications strategy?
- How can you make your content culturally relevant? And how can you best respond to the reactions of various cultural and target audiences for optimal results?
- What steps do we recommend to establish a consistent tone of voice for all your different international audiences?
- One way we do this is by creating a style guide.
A full international content audit also looks at:
- Content gaps per market: which pages exist in your primary language but are missing or outdated in others.
- Cultural fit of visuals, examples, and idioms: what works in one market may not translate in another.
- Plain language and clarity: whether your content is easy to find, understand, and act on across language proficiency levels.
- SEO localization: whether your translated content actually targets the search terms your audiences use in each market.
International Tech Audits
In addition to content, the technical infrastructure of your website is critical to your international performance. For this, 2 aspects play an important role:
- The extent to which the code of your website or app is also suitable for localization to other languages. This aspect is called internationalization, also known as i18n.
- The extent to which smart workflows can be implemented to connect systems. The goal here is often an agile localization process and CI/CD (continuous integration and delivery).
Le/en/technology/technology-workflow-optimization/t our specialists help you speed up, improve and make your processes easier.
Internationalization focuses on preparing your code to enable localization.
A full international tech audit also examines:
- Hreflang and international URL structure: whether search engines and users are sent to the right language and regional version.
- Character encoding, date/time formats, and currency handling: whether your code respects every market it serves.
- Localization pipeline and TMS integration: whether your content flows efficiently from source to translated to published.
- Performance across regions: whether your site loads fast enough in every market you target.
How Attached helps you
Our approach to international website audits is built on four principles: thorough, prioritised, actionable, and measurable. We combine in-country linguistic expertise, technical localization engineering, and content strategy so that every audit ends with a clear, ranked action plan, not a 60-page PDF that nobody opens.
This combination leads to faster international launches, stronger conversion in target markets, fewer technical surprises during rollout, and measurable returns on every market you enter.
Our method
At Attached, we follow a strict methodology to ensure that our audits are thorough and effective. You can expect the following steps during the audits:
- Define the scope and the questions you need answered.
- Assemble the right team of content and technical specialists for your industry and markets.
- Build the audit framework and the relevant questions to gain the desired insights.
- Conduct the audit across content, code, and infrastructure.
- Analyse the results and benchmark them against best practice.
- Create a prioritised action plan, including role division and ownership.
- Implement the action plan, either with your team or alongside them.
- Monitor progress and follow up to make sure improvements stick.
What we deliver
- International Content Audit reports – A clear assessment of your current multilingual content, with gap analysis, tone-of-voice recommendations, and cultural fit insights per market.
- International Tech Audit reports – A full review of your site’s internationalization (i18n) readiness, including hreflang implementation, code-level localization readiness, CMS structure, and CI/CD workflows.
- Multilingual SEO audit (in partnership with our SEO team) – A structured review of how your translated content performs in local search: keyword targeting, on-page optimisation, indexing, and international link signals.
- Prioritised action plans – A ranked roadmap of what to fix first, what to fix next, and what to leave, based on business impact, not just findings count.
- Style guides and multilingual brand standards – Documented tone-of-voice, terminology, and content rules that keep your brand consistent across every market and language.
- Implementation support and governance – We do not just hand over the report. We help your team execute, monitor results, and keep your international presence audit-ready over time.
Who benefits from an International Website Audit?
International Website Audits are relevant for any organisation that operates (or wants to operate) across multiple languages and markets, and needs its website to perform consistently in all of them.
Brands entering new markets: Launching into a new market without auditing your existing site first usually means rebuilding it six months later. A pre-launch audit identifies what needs to change in content, code, and structure before you commit budget to translation and paid media.
Global enterprises with mature international websites: Sites that have grown organically across markets often accumulate inconsistencies: outdated translations, broken hreflang, missing pages, off-brand tone. An audit surfaces these issues systematically — and shows you which ones are costing you the most.
E-commerce & retail: Conversion rates in international markets are highly sensitive to language, cultural fit, and technical performance. An audit identifies the specific friction points keeping international visitors from becoming international customers.
SaaS & tech companies: For SaaS, the website is the product’s front door. Audits ensure that pricing pages, product copy, and onboarding flows are localized correctly and that the codebase can keep up as you add markets.
Financial services & insurance: Regulated markets require precise, locally compliant communication. Audits help financial brands identify compliance gaps in translated content and ensure technical readiness for region-specific requirements.
Hospitality, travel & tourism: International audiences are the core market. Audits ensure your booking flows, destination content, and trust signals work in every language and culture your guests come from.
Public sector and NGOs: Multilingual public-facing websites must serve every citizen or stakeholder equally well. Audits identify accessibility, clarity, and language coverage gaps that may otherwise go unnoticed.
Wherever your website crosses borders, Attached’s International Website Audits help you find (and fix) what is holding global growth back.
Ready to find out what's holding your international website back?
With Attached, you gain a partner that combines content strategy, in-country linguistic expertise, and technical localization engineering, and integrates them into your full international communication strategy across languages, platforms, and markets.
Book a consultation today and discover how an Attached International Website Audit becomes the first step in your next phase of global growth.
Why choose Attached
- Tailored solutions perfectly aligned with your specific needs and goals.
- A comprehensive service package to support your international growth and communication from A to Z.
- A dedicated team always ready to assist you, combining AI-powered tools with human expertise.
Questions & Answers
What is an international website audit?
An international website audit is a structured assessment of how your website performs across languages and markets, covering content, code, technical localization readiness, and (optionally) SEO. The deliverable is a prioritised action plan, not just a list of findings.
What is the difference between a content audit and a technical audit?
A Content Audit reviews what is on your website: language coverage, tone of voice, cultural fit, clarity, and consistency across markets.
A Tech Audit reviews what makes that content possible: internationalization (i18n), hreflang, CMS structure, localization workflows, and CI/CD. Most clients benefit from running both.
How is an international website audit different from a UX audit?
A UX audit looks at usability and user experience in a single language and market. An international website audit specifically focuses on how your site performs across languages, cultures, and regions, and on the technical foundations that make that performance possible.
Can you audit multilingual and international websites?
Yes.
Our audits are specifically designed for organizations operating across multiple languages and markets. We assess both linguistic and technical factors to identify opportunities for international growth and improved localization performance.
What is internationalization (i18n)?
Internationalization is the process of designing and building your website or application so it can be localized into multiple languages without code changes. Good i18n is invisible when the content, layout, and functionality adapt smoothly to each locale.
How long does a website audit take?
Timelines depend on the size of your site, the number of languages, and the depth of audit. A focused audit on a smaller site can be delivered in a couple of weeks; a full multi-market, multi-language audit on an enterprise site typically takes four to eight weeks. We will scope this clearly during your consultation.
What do we receive after a website audit?
You receive a clear overview of findings, recommendations, priorities, and next steps.
Depending on the scope, this may include content recommendations, localization opportunities, workflow improvements, technical considerations, and a practical action plan for implementation.
Which CMS and platforms do you audit?
We audit websites built on all major platforms, including WordPress, Drupal, Adobe Experience Manager, Sitecore, Contentful, Storyblok, Shopify, and custom-built solutions. The audit framework is platform-agnostic, but recommendations are tailored to your specific stack.
When should a company consider a website audit?
A website audit is particularly valuable when:
- Expanding into new markets
- Launching multilingual websites
- Improving international customer experience
- Scaling content operations
- Optimizing localization workflows
- Reviewing existing international performance
It helps identify opportunities before investing time and budget into larger international initiatives.